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Click on a link below for information on books related to each category
Business Planning Communication / Presentation Techniques
Customer Service Financials of Small Business
General Business Leadership
Marketing & Advertising Motivational
Sales Small Business - General
Systems / Process Management Team Development
Time Management Wealth Building

Business Planning
Author: Betty, Tim
Title: Hurdle: The Book On Business Planning
Learn how to develop a complete business plan with text, tables and charts in simple understandable steps. Learn how to understand business numbers with everything you need, from profit and loss to cash flow to balance sheet and ratios, all laid out in simple terms and practical examples. Learn how to manage and implement a plan.
Author: Pinson
Title: Anatomy of a Business Plan
Starting or expanding your company, providing lender or investor documentation, developing a winning marketing strategy, building a more credible financial plan, understanding financial statement analysis and making decisions for greater profitability.
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Communication / Presentation Techniques
Author: Devito, Joseph A. (Lehr)
Title: Human Communications, The Basic Course
Emphasizing four key topics in the field of communication-research, media literacy, listening, and culture and its relationship to communication-Devito provides new theory, new research findings, and new examples to help connect communication concepts with real-life situations.
Author: Griffin, Jack
Title: How To Say It at Work
Discover: 50 common words to avoid using and 50 power words to use as often as possible. Secret tech- niques to command authority if your physical stature doesn't do it for you. Unconscious hand gestures that can sabotage your verbal message in seconds. Self-assessment quizzes and checklists to help you along.
Author: Pease & Dunn
Title: Write Language
No matter how many letters you write, this book will help you communicate much more effectively. Through many brilliant examples, you'll find Write Language a constant source of ideas to lift your letters to new levels of effectiveness.
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Customer Service
Author: Barlow, Janelle and Moller, Claus
Title: A Complaint is a Gift
Customer complaints can give businesses a wake-up call when they are not achieving their fundamental purpose-meeting customer needs. Presenting dozens of striking examples of poor and excellent complaint handling the authors show that companies must view complaints as gifts if they are to have loyal customers.
Author: Basch, Michael D.
Title: Customer Culture
Customers. By now, you know how important they are. So do your competitors. But most companies simply haven't delivered on the promise of customer focus. That gives you an immense opportunity if only you can grab it. Customer Culture shows you how.
Author: Beckwith, Harry
Title: The Invisible Touch
Service businesses sell something that can not be seen or heard. They offer an experience and to make that experience truly exceptional they must first understand people and how to satisfy them. This volume provides a treasury of quick, practical and entertaining strategies.
Author: Blanchard, Ken & Bowles, Sheldon
Title: Raving Fans
Raving Fans is written in the parable style of the One Minute Manager and uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature - not just another program of the month.
Author: Brown, Stanley A.
Title: Strategic Customer Care
Where will your organization's survival and success begin? With differentiated service for your most valuable customers. But how do you get there? The answers lie in Strategic Customer Care, a proven approach to recognize and build value into your relationships with your most important customers. Strategic Customer Care is the key to achieving sustainable and profitable growth in your business.
Author: Cook, Sarah
Title: Customer Care
Today's consumers are sophisticated, well informed and have high expectations of the services they want to receive. This third edition of Customer Care recognizes these trends and demonstrates, in a clear, practical way, how to develop and sustain the customer-service focus. The book places a great emphasis on the importance of strategic aspects of customer care-gaining commitment, listening to customers, developing a customer care ethos and staff motivation-in ensuring successful results.
Author: Gitomer, Jeffrey
Title: Customer Satisfaction is Worthless Customer Loyalty is Priceless
The book contains a game plan that any customer serving employee, salesperson, manager, executive or entrepreneur can enact to ensure loyal customers. Customer loyalty is the measure of your present and future success. Your competition may already own this book.
Author: Greiner & Kini
Title: 1,001 Ways to Keep Customers Coming Back
The authors spent 5 years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. You'll discover secrets to: create products tailored to your customers needs, rewarding your most profitable customers, using 3 kinds of guarantees to build customer trust, turning first time customers into frequent buyers, and more.
Author: Griffin, Jill
Title: Customer Loyalty
This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies-from a small-town plumber and a florist shop to Home Depot and Sharp Electronic.
Author: Langevin
Title: Customer Focus
The underlying premise for Customer Focus is that quality is judged by customers and must take into account all product and service features that contribute value to customers and lead to customer satisfaction preference and retention. It demands constant sensitivity to changing and emerging market requirements.
Author: Rodin, Robert
Title: Free, Perfect, and Now
The author shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you are in, you have to find a new way to respond - or risk losing your customers to competitors who are discovering new ways to sell your product/service cheaper, better and faster than you.
Author: Smith & Wheeler
Title: Managing the Customer Experience
How much more profit could you make if you had customers who couldn't imagine doing business with anyone but you? The companies in this book have managed to turn customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience. They have managed the relationship to the point where customers can't imagine wanting to do business with anyone else.
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Financials of Small Business
Author: Friedlob & Plewa
Title: Understanding Return on Investment
Return on Investment plays a major role in business, but it can be a difficult concept to grasp. Understanding Return on Investment shows you how to utilize this tool by simplifying and clarifying all it's important points.
Author: Gill, James O.
Title: Financial Basics of Small Business Success
How to use a balance sheet and an income statement. How to use percentages and ratios to measure your progress. How to measure your profitability. How to manage your assets. How to plan for business growth and market expansion.
Author: Milling, Bryan E.
Title: How To Get A Small Business Loan
A bank loan can provide the financial boost a business needs to add a product line or expand a market or provide cash to take advantage of supplier discounts or even boost marginal sales volume to a profitable level. This book, written by a banker explains everything you need to know to get the credit you want.
Author: Smith Linton, Heather, C.P.A, C.F.P, C.V.A., C.D.F.A., M.B.A.
Title: Business Valuation
Business Valuation shows you how to analyze key financial statements involved in the valuation process, compare valuation methods, and identify which valuation approach is best for your business.
Author: Sugars, Bradley J.
Title: Instant Profit
This book will teach you about how to increase the profit of your business. Follow the general gist of the book or implement the strategies as they are. You'll know what it takes to make your business much more profitable than it now is, by reading this book.
Author: Tracy, John A.
Title: How to Read a Financial Report
Lurking amidst all the figures in a financial report is vitally important information about where a company has been and where it is going. Thousands of professionals have referred to this resource that shows anyone how to make sense of all those numbers.
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General Business
Author: Best Practices, LLC
Title: Countdown to Customer Focus
A Step-by-Step Guide to Customer Relationship Management Implementation.
Author: Brown, Mark Graham
Title: Winning Score
In developing a balanced scorecard approach to performance measurement, organizations must link selected metrics to their mission, values, vision, and key success factors. Here, the author draws upon years of experience to help the reader understand and implement performance metrics and the organizational scorecard concept.
Author: Frankel, Ph.D., Lois P. (Lehr)
Title: Nice Girls Don’t Get the Corner Office 101: Unconcious Mistakes Woman Make That Sabotage Their Careers.
Every page of this book is filled with something you or one of your friends does every day…A simple, quick guide to presenting ourselves as the strong and bold women we are.
Author: Gale, Bradley T.
Title: Managing Customer Value
Today, with quality improvement the battle cry of American industry, the quality programs in most companies are limited to conformance to technical standards. While some have ventured a step further to measure customer satisfaction, few of them have attempted to track market perceived quality. Using cases, the author shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction.
Author: Harvard Business Review
Title: Measuring Corporate Performance
In the knowledge economy, a company's success rests as much on its ability to measure the performance of it's intangible assets (such as customer relationships, internal business processes, and employee learning) as on its aptitude for monitoring traditional financial measures.
Author: Kaplan, Robert S. & Norton, David P.
Title: The Balanced Scorecard
Here is the book that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities and specific knowledge held by people throughout the organization toward achieving long term strategic goals.
Author: Kaplan, Robert S. & Norton, David P.
Title: The Strategy-Focused Organization
In today's business environment, many companies continue to use management processes top-down, financially driven, and tactical that were designed for run yesterday's organizations. Now creators of The Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not only by top management, but by everyone.
Author: Storey, John (Lehr)
Title: Introduction to Cultural Theory and Popular Culture
A clear critical survey of the competing theories of various approaches to popular culture. What it is pop culture?
Author: Zeus & Skiffington
Title: The Complete Guide to Coaching at Work
This comprehensive, unique reference explains the basic principles and key concepts behind this increasingly well recognized, effective method of achieving change and development in organizations. Coaching follows a well defined, systematic logic which produces results that can be powerful.
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Leadership
Author: Dotlich, David L.
Title: Unnatural Leadership: Going Against Intuition and Experience to Develop Ten New Leadership Instincts
Using a variety of tools and techniques, the authors reveal how to transition from the traditional natural leadership role and develop effective unnatural leadership traits. The authors recommend simple, practical ways that effective leaders use to get things done, motivate and lead, and deal with their own weaknesses.
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Marketing & Advertising
Author: Caples, John & Hahn, Fred E.
Title: Tested Advertising Methods
A 'bible' of proven advertising techniques, completely revised and updated to reflect today's competitive marketplace. All new Fifth Edition retains all of the clarity, candid analysis, time-tested experience and invaluable, award winning ideas from the original, while bringing it right up to the minute. It shows you the proven selling techniques that remove guesswork from advertising.
Author: Godin, Seth
Title: Purple Cow: Transform Your Business by Being Remarkable
The author urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to create products that are worth marketing.
Author: Hall, Stacey & Brogniez, Jan
Title: Attracting Perfect Customers
The authors detain a simple process for making your business so highly attractive that perfect customers and clients are naturally drawn to you.
Author: Kohn, Alfie (Lehr)
Title: No Contest: The Case Against Competition
No Contest, which has been stirring up controversy since its publication in 1986, stands as the definitive critique of competition. Drawing from hundreds of studies, Alfie Kohn eloquently argues that our struggle to defeat each other-at work, school, at play, and at home-turns us into losers. Competition may be as American as apple pie, but it’s poisoning us.
Author: Maddock, Chris (Lehr)
Title: Magical Worlds of the Wizard of Ads: Tools, Techniques for Profitable Persuasion
The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here’s the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of renowned Academy, the Wizard (aka Roy H. Williams) shards his unique perspectives on the roles of neuroscience, chaos, theory, poetry, and art playing the field of human persuasion.
Author: Maddock, Chris (Lehr)
Title: Secret Formulas of the Wizard of Ads by
Unique stories and examples of the advertising field told with footnotes, handwritten notes and quotes.
Author: Micheals, Nancy & Debbi J. Karpowicz (Lehr)
Title: Off The Wall Marketing IDEAS
Creative marketing is the future of all businesses. Nancy and Debbi have masterfully, succinctly and clearly communicated how to make your business big, bright and bountiful in this book.
Author: Sugars, Bradley J.
Title: Instant Cash Flow
A fantastic marketing guide, full of brilliant marketing strategies and tips. The essential guide for everyone who needs to kick start their marketing and stop wasting money.
Author: Sugars, Bradley J.
Title: Instant Leads
This book is designed to give you the inside track on how to generate more leads for your business. Provides you with an INSTANT guide on how to produce the various lead generation tools just like the professionals.
Author: Sugars, Bradley J.
Title: Instant Promotions
Learn Brad's secrets and follow his easy-to-understand and simple-to-implement steps to promotional success that will put your business on the map.
Author: Sugars, Bradley J.
Title: Instant Repeat Business
Concentrate on existing customers. Highlight the fact that they remain an untapped resource. You'll learn the secrets to ensuring your customers feel so special they'll do your selling for you.
Author: Sugars, Bradley J. w/ Mayhew, Trevor
Title: Cash, Customers and Ads That Sell
Industry secrets revealed…the easy way to make fast cash through advertising.
Author: UnderHill, Paco (Lehr)
Title: Why We Buy: The Science of Shopping
The Dali Lama said ‘Shopping is the museum of the twentieth century.’ Paco Underhill explains why.
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Motivational
Author: Covey, Stephen R.
Title: The 7 Habits of Highly Effective People
The author presents a holistic, integrated, principle-centered approach for solving personal and professional problems. The author reveals a step-by-step pathway for living with fairness, integrity, and human dignity.
Author: Dr. Lund, Paddi
Title: Building the Happiness-Centered Business
This book is a rare treat; the story is one that needs to be trumpet throughout the world. It is a must for anyone who wants to find happiness in what they do.
Author: Dr. Seuss
Title: Oh, The Places You'll Go
For out-starting upstarts of all ages, here is a wonderfully wise and blessedly brief graduation speech from the one and only Dr. Seuss. In his inimitable, humorous verse and pictures he addresses the Great Balancing Act (life itself, and the ups and downs it presents) while encouraging us to find the success that lies within us. And will you succeed? Yes! You will, indeed! (98 and 3/4 % guaranteed.)
Author: Lundin, Stephen C.
Title: Fish! For Life: A Remarkable Way to Achieve Your Dreams
By applying the Fish! Principles of Play, Make Their Day, Choose Your Attitude, and Be Present, Fish! For Life shows readers how to confront life's issues and to reach their full potential. This book is a road map for achieving personal happiness and well-being in all areas of life. After all, life shouldn't be work.
Author: McNally, David
Title: McNally, David
Many situations are contributing to anxiety and uneasiness in the contemporary workplace; a global economy requiring constant watch, employer instability, and dramatic shifts in the way work is being allocated and organized. Many are finding that the rules for success are no longer so easily defined. Enter David McNally and his original, engaging strategy for successfully dealing with the growing complexity of our personal and professional lives.
Author: Millman, Dan
Title: Way Of The Peaceful Warrior
This classic tale, told with heart and humor, speaks to the peaceful warrior in each of us. Countless readers have been moved to laughter and tears as they rediscover life's larger meaning and purpose. Journey with the author on the peaceful warrior's path to unreasonable happiness.
Author: Robbins, Anthony
Title: Awaken the Giant Within
The author, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances and your life.
Author: Robbins, Anthony
Title: Unlimited Power
If you have ever dreamed of a better life, Unlimited Power will show you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life. By harnessing the power of the mind you can do, have, achieve and create anything you want for your life.
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Sales
Author: Bechwith, Harry
Title: Selling the Invisible (Audio Tape)
Discover the secrets to Selling the Invisible to address the millions of people who work in America's service economy. Author's 25 years of experience have resulted in this treasury of hundreds of quick, practical and easy-to-remember strategies which will help you to master this crucial branch of marketing.
Author: Bechwith, Harry
Title: What Clients Love
This volume will help you stand out from the crowd, and sell anything to anyone. From making a pitch, to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failures.
Author: Fisher, Roger & Ury, William (Lehr)
Title: Getting to Yes: Negotiating Agreement Without Giving In
A straightforward, universally applicable method for negotiating personal and professional disputes without getting taken-and without getting angry.
Author: Johnson, Spencer
Title: The One Minute Sales Person
No matter what your job is - CEO, teacher, parent, or manager - we are all sales people, working to convince others that what we have to offer them is something they want. Since this book's original publication in 1984, many things have changed, but this invaluable information remains solid gold.
Author: LeBoeuf, Ph.D., Michael
Title: How to win Customers and Keep Them for Life
How to Win Customers and Keep Them for Life is a hard hitting, action ready rewards and incentives program for creating a winning sales team. This classic no nonsense guide is completely revised and updated for today's computer driven world. It contains everything you need to know about successful selling and how to win customers for life.
Author: Mitchell, Jack
Title: Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
The only way to stay in business is with customers, and the author knows how to attract them, and how to keep them. He has a simple but winning relationship approach to customer service-that a relationship is at the heart of every transaction. His business philosophy is personal touches that impress and satisfy the customer. Shows how any business can attract great staff, lower marketing costs, and long term revenues.
Author: Sugars, Bradley J.
Title: Instant Sales
You'll discover the secrets to selling. The sales process actually starts well before you get to the stage of meeting your prospect face-to-face. Maximize how to make sure your prospects actually buy from you. Techniques are designed to give you every chance of consummating the sale.
Author: Ziglar, Zig
Title: Secrets of Closing the Sale
This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale-how to make them say "Yes, I will." Over 100 successful closings for every kind of persuasion. Over 700 questions that will open your eyes to new possibilities you may have overlooked.
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Small Business - General
Author: Gerber, Michael E.
Title: The E Myth Revisited
The author dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the life of the business, from entrepreneurial infancy, through adolescent growing pains to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
Author: Harroch, Richard D.
Title: Small Business Kit for Dummies
Discover how to; form corporations and partnerships, fund your business with venture capital, protect your ideas and inventions, negotiate cost-effective leases, and expand you business on the Web.
Author: Sugars, Bradley J.
Title: Action Speaks Louder Than Words
This book is about ordinary business people achieving astonishing results through business coaching. It chronicles the experiences of 17 businesses and outlines how they achieved phenomenal growth.
Author: Sugars, Bradley J.
Title: Leverage the Game of Business (GAME)
How to quickly raise your business income. How business people can become rich and successful in a short space of time. How to create a business that works without you.
Author: Sugars, Bradley J.
Title: Successful Franchising
This book aims as putting franchising as a business method into perspective. It aims to give you all the information you may need if you are thinking of buying a franchise, selling one or taking your existing business to the next level and franchising it.
Author: Tyson, MBA, Eric & Schell, Jim
Title: Small Business for Dummies
Make the leap from employee to entrepreneur with this enterprising guide. From drafting your business plan to managing costs to maintaining the competitive edge, you'll profit for the author's hands-on advice and real-world examples covering every aspect of starting, running and building your own successful business.
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Systems / Process Management
Author: Dijulius III, John R.
Title: Secret Service
Secret Service reveals how to develop behind-the-scenes systems that will enable your business to: develop a great corporate culture that shows in the dedication and passion of your front-line people, go deeper with your existing customers, turn complaints into positive experiences, make each customer feel welcome, comfortable, important and understood.
Author: Sugars, Bradley J.
Title: Instant Systems
This book is your step-by-step guide to systems and how to introduce them into your business. It will transform your business, freeing you up so you can devote your time to other things like being with your family. Learn the secrets of letting systems run your business while allowing your people to run the systems.
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Team Development
Author: Blanchard, Kenneth
Title: Whale Done! : The Power of Positive Relationships
The author shows how to make accentuating the positive and redirecting the negative the best tools to increase productivity, instead of creating situations that demoralize people. These techniques are remarkab- ly easy to master and can be applied equally well at home allowing readers to become more successful at home as well as at work.
Author: Blanchard, Ph.D. & Johnson, M.D.
Title: The One Minute Manager
This book has taught millions the easy to use secrets that; simplify your life, get more done in less time, reduce stress, and help you find peace of mind.
Author: Crother, Cyndi
Title: Catch! A fishmonger's Guide to Greatness
In recent years the emphasis in management has been on fostering empowerment, participation, engagement, and accountability. Catch! offers the voice of front-line employees who not only echo the same messages but who have internalized them and become champions for creating a performance culture each day.
Author: Fear & Chiron
Title: The Evaluation Interview
The Evaluation Interview has been the essential interviewer's guidebook for more than 40 years. It's hands on techniques and interviewing insights are renowned for helping hiring managers and personnel interviewers put applicants at ease and reveal their true character. Revised and updated 5th edition.
Author: Johnson, M.D., Spencer
Title: Who Moved My Cheese?
It would be all so easy if you had a map to the Maze. If the same old routines worked. If they'd just stop moving "The Cheese." But things keep changing.
Author: Lundin, Stephen C.
Title: Fish! A Remarkable Way to Boost Morale and Improve Results
Fish! Aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions-such as "Choose Your Attitude," "Make Their Day," and "Be Present"- downright corny others will find a good dose of worthwhile motivational management techniques.
Author: Lundin, Stephen C.
Title: Fish! Sticks: A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
External energy is often what it takes to catch our attention in a busy world. But external energy cannot sustain a change. That takes a different source of energy: natural energy. Thousands of organizations are using the Fish! Philosophy to bring more energy and passion to their work. There are many ways to make good changes. This brilliant new parable will show you how to help make those changes stick for good.
Author: Sugars, Bradley J.
Title: Instant Team Building
Designed to give you the inside track about how to transform your staff into a dream team and how to become a great leader. It aims at providing you with an instant easy-to-follow guide on how to go about making sure the people you select are perfect for your business.
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Time Management
Author: Covey, Merrill & Merrill
Title: First Things First
First Things First can help you understand why so often our first things are not first. Rather than offering you another clock, the book provides you with a compass, because where you are headed is more important than how fast you are going.
Author: Tracey, Brian
Title: Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
For people who are overwhelmed by tasks of all sizes, this book provides the 21 most effective methods for conquering procrastinating and accomplishing more. By identifying, then tackling, their biggest, most unpleasant task first. Readers learn how to organize each day, set priorities, get started right away and complete jobs faster.
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Wealth Building
Author: Forsythe, Linda
Title: Waking With The Wise
Learn the secrets to success and true prosperity from successful mentors and millionaires from seven countries who share their insights.
Author: Kiyosaki, Robert w/ Lecher, Sharon L.
Title: Rich Dad Poor Dad
Explore the myth that you need to earn a high income to become rich. Challenge the belief that your house is an asset. Show parents why they can't rely on the school system to teach their children about money. Define once and for all an asset and liability.
Author: Shefsky, Lloyd E.
Title: Entrepreneurs Are Made Not Born
Generating ideas, taking risks, conquering the fear of failure, developing a strong work ethic, breaking the rules, and preparing for opportunity in advance and conquering the popular myths that can stop you.
Author: Stanley & Danko
Title: The Millionaire Next Door
Can you spot the millionaire next door? Who are the rich in this country? What do they do? Where do they shop? What do they drive? How do they invest? How did they get rich? Can I ever become one of them? Get the answers, the never-before-told story about wealth in America.
Author: Sugars, Bradley J.
Title: Billionaire In Training
Billionaire in Training is like a play-book; it's designed to save aspiring entrepreneurs a lot of mistakes and to get them into the game at a much faster pace and at a much higher level. It is also a street wise book designed to reveal the tools needed to make every businessperson's dreams come true-and much sooner.
Author: Sugars, Bradley J.
Title: Real Money Real Estate
There are ways to buy property without using any cash. These strategies have generated us massive riches. In this book we will show you how to use them step-by-step. This book shows you the secrets to becoming financially free FAST. It shows you how we retired young and rich.
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